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The year was 1924, and in the lobby of New York City's Hotel Commodore, the public welcomed the
first vehicle to bear the Chrysler name -- the Chrysler Six. For Walter P. Chrysler, this was perhaps
the proudest moment of his life. One that showcased both his technical ability and marketing savvy.
One account of the story reports that Chrysler actually wanted his vehicle to participate in the New
York Automobile Show, but because the car was not yet in production, organizers denied him entry.
Chrysler's solution was to park the car in the Commodore's lobby, where many investors and
exhibitors passed through every day. Eventually, his strategy paid off when a Chase Securities
banker underwrote a $5-million issue of Maxwell Motor Corp. (the company of which Walter Chrysler
was chairman) debenture bonds to finance future plans.
In the end, however, this was truly the culmination of years of hands-on engineering experience, and
a belief that the consumer was the most important link in the design process. The 1924 Chrysler Six
succeeded in achieving the goal of being the first affordable car to incorporate four-wheel hydraulic
brakes and a high-compression six-cylinder engine that dispensed more power than all other
A year later, Chrysler purchased the company he
chaired and established Chrysler Corporation on
June 6, 1925. The new corporation expanded
rapidly, with 3,800 dealers in the U.S. alone by
year's end, and an impressive $17-million profit.
Chrysler Corporation prosperity continued
throughout the decade with a number of successful
vehicle launches, including the 1927 Imperial 80.
Not only was the Imperial 80 Chrysler's first true
convertible, but it was the first Chrysler automobile
to be featured in a color ad campaign.
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